About
Play2Lead is an audience interaction and rewards platform that allows brands, ad agencies, event organisers and training organisations to increase audience engagement both online and at events by gamifying polls and quizzes, and rewarding participants for their participation. Key benefits of our first product Pointed Q include: a) Facilitates networking/community building through the leaderboard/participant list. b) Extends your share of reach beyond initial target audience to the audience’s social network. c) Great for sponsorship/advertising/x-brand promotion - 85% average engagement rate to date kills our competition. d) Provides instant rewards to the audience member for their participation. f) Encourages repeat engagement.