About
BEAMS is a mobile app that helps you discover content and your city, based on your media habits & location. Think Flipboard meets Foursquare & Shopkick. BEAMS will partner with blogs & digital publishers and help them close the loop at retail for their advertisers through a combination of geo-fencing and iBeacon technology. Picture this: You’re on the train to Sydney city….you’re watching a skate video by Red Bull on your mobile. As you walk through the city you wander into Martin Place, you receive a push notification on your watch saying a similar skate video filmed in this area is available to view now, "Watch it", "Save it" or "Dismiss." You save it for later. Walking to Circular Quay you get a notification 'Sponsored by 7Eleven' saying they have an exclusive Red Bull 'bundle', "Buy 2 Reds Bull for a discount AND exclusive Red Bull content." Now imagine the plethora of datasets that begin to emerge. Effectively city-wide heat maps of content consumption and brand engagement.